Courses in Universities
Since 2013, I’ve taught in various capacities at some of India’s finest institutions. I reckon this was partially because I was one of the early folks to work in the digital marketing space, and partially because I was also willing to travel on weekends and yammer to impressionable young minds.
I have conducted full courses at
MICA
Ahmedabad
GIM
Goa
TAPMI
Manipal
SIMC
Pune
FLAME University Pune
I have conducted single-day sessions at
IIM
Ahmedabad
IIM
Udaipur
NMIMS
Mumbai
ICFAI
Mumbai
IIBM
Navi Mumbai
LIBA
Chennai
My emphasis has been on practical pedagogy: Students have often written back to me well into their careers telling me how my sessions, done years back, have helped them.
I use frameworks and several examples to make points that are useful well after the incumbent digital landscape has changed. Coming from the industry side, I am aware of what skills recruiters are looking for, and often help individual students out, who might be interested in learning specific aspects of the medium out-of-syllabus.
I’m very comfortable teaching virtually and my courses can be tailored for both classroom or digital delivery: I’ve currently teach multiple courses at FLAME University virtually, and have conducted my own courses online, too.
If you’d like me to teach at your university or take a guest lecture, please get in touch.
Digital marketing modules I have taught
1.
Introduction to digital marketing
2.
Content marketing & social media
3.
Search marketing basics: SEO, SEM
4.
Paid marketing basics: Social, display, video, and others
5.
Videos, mobiles and their role in marketing
6.
Emerging platforms like esports and voice
7.
The customer journey and tying all mediums together
8.
The importance of business objectives
9.
Strategic digital planning
10.
A look at the future & what the next decade will hold