I’ve written about various topics for mostly online publications. The work I'm proudest of is marketing articles / case studies for The Hard Copy (design, marketing, branding). I’ve also been published in Arré, Sify, Cricinfo, Firstpost, Sportskeeda, NH7, Business Today, NatGeo India, CNBC, Huffington Post and the back pages of my school notebooks. I’ve written on politics, sports, music (especially Indie music & gig reviews), social commentary, and marketing. And my own Medium. Some selected work: A look at live entertainment during Covid, the challenges of teaching design online, how designers can monetize skills, how Headphone Zone uses their community (The Hard Copy, 2019-2021) Making live-streamed concerts better (own blog, 2020) The uselessness of most social media marketing - with comic! (own blog, 2020) Can India run its cities without migrant workers? (Arré, 2020) Survivor’s guilt for the Indian “Middle Class (Arré, 2020) The potentially gloomy 2020s, written before the virus was a thing! (Arré, 2020) ‘Protest’ was my 2019 word of the year (Arré, 2020) Why single-use plastic can’t be banned overnight (Arré, 2019) Why permanent WFH could benefit India massively (Sify, 2020) A hope that the virus would end our fascination with ‘bullshit jobs’ (Sify, 2020) A still-relevant 2016 piece on digital marketing content (Business Today, 2016) A review of Dream Theater’s Singapore gig (Red Bull India, 2017) When #10YearChallenge was happening, I looked at how it changed for global tech, and Indian tech (Firstpost, 2019) My personal favourite political cartoon, on the Maharashtra Elections of 2016 (Reuters, 2016)

Need content for your company’s site / app / brochure? I can help with fresh content, rework, or for a new section. And yes, I’ll keep it SEO-friendly. I get deeply involved in the process, doing category research, bringing in diverse references, and probably asking a crazy amount of questions. I’ve worked for various clients, across categories: investment management, health foods, education software, logistics, business process outsourcing, entertainment & music, furniture, AI-SaaS, energy-renewables, sports, and of course, this website you’re on. For some of these, I’ve developed a pitch deck and a few other pieces of marketing collateral as well. While at my last job, with ticketing company Insider, I was responsible for content - for events, blogs, and SEO, overall. I’m proud of helping the company rank well for relatively new ventures such as sports, new year parties, and travel - significantly improving organic traffic. Links on request, over mail.

I used to do a lot of cartoons & comics. I don’t do much of this anymore, but heck, this is a portfolio site. I’ve been published in Cricinfo, Sify, Sportskeeda, MTV India, CNBC, Huffington Post, Reuters. I am proudest of my work for MBA prep website Pagalguy, especially a series on post-MBA careers. This has been archived here.